#Google my business categories 2019 professional#

Appointment linksĪppointment links are a feature on Google My Business that allows customers to book appointments through Google. It’s possible to add extra opening and closing times on specific days if needed, in case your business is closed at lunchtimes or other specific times throughout the day. Any potential customer viewing your profile and thinking about purchasing from your business will need to know its opening and closing times. It’s hugely important to include opening times on your Google My Business profile. This means that even though your business may be headquartered in a specific city but operates nationwide, you can adapt your GMB profile to reflect this. This can be a town or city, county, region, or even country. These are key for Google to verify your business and have your MB profile shown prominently in searches related to your business, in both search results and on Google Maps.Īs well as your address, Google My Business also offers the option to select a service area. each section on GMB that needs to be completed has a purpose, and the most important of those sections are the business name, address, and phone details (NAP details). Optimising a Google My Business profile is simple, but it does take time. What information needs to be included on your Google My Business profile? Name, address, phone details

#Google my business categories 2019 professional#

This would suggest the images used may not be of great quality, and a professional photographer should be considered. As an example, let’s say you owned a boutique bakery business, you see there are several people looking at the images you’ve featured of key products on your GMB profile, but no-one seems to be clicking through to your website.

It gives a simple view of the areas on your GMB profile that are performing well and those that aren’t, giving understanding of where improvements can be made. Photo views (of images featured on your GMB profile)Įach insight reveals extra data that’s important for optimising your Google My Business profile.Customer actions (call, visit website, or request directions).Where customers view your business on Google (searches or Maps).The most popular queries searched to find your business.How customers searched for your business (direct, discovery, or through a related brand).With options to post blogs, special offers, and other valuable content, having a GMB profile creates extra touchpoints between potential customers and your brand.Īs well as providing your business with a listings profile, Google My Business also features an ‘insights’ tab that allows you to view a number of metrics including: The ability to engage with customers is key to the success of a business, and Google My Business generates another opportunity for customer engagement. Don’t forget to re-evaluate these settings regularly to keep in line wit COVID restrictions. As a moments glance, potential customers can see the options they have if they were to choose to purchase from that establishment. In terms of cafes and restaurants, GMB offers a feature that allows them to show whether they’re open for collection, delivery, or for people to eat-in. As well as being an opportunity to have your business featured more significantly on Map results, it also helps search engines to create a knowledge panel for your brand.Īs well as Google My Business being important for businesses in general, it also has a substantial importance for individual industries. Secondly, it offers your business greater online visibility. This is particularly the case if you’ve filled in each section of our business’s info on GMB thoroughly, which can also result in your business being an opportunity to have your business appearing ahead of competitors’. Firstly, and more generally, it helps Google understand your business, products/services, and location better. There are several reasons why optimising Google My Business is important.